News & Updates

Olympic gold medallist Dame Valerie Adams has been honoured with a one-of-a-kind Barbie doll.

The shot putter has been selected as one of this year’s Barbie role models, in whose likeness a special commemorative doll is made.

The campaign was launched by Mattel, who have been producing Barbie dolls for over 60 years, in 2015 and seeks to recognise influential women from all over the world.

“I’m pumped to share that I’m the New Zealand Barbie Role Model for 2020,” Adams said on social media.

“As a mum, it is my responsibility to be a positive role model for my daughter and, as an athlete, throughout my career I have been able to reach more young girls all around the world, especially in New Zealand, to inspire and empower them to be the best version of themselves,” she added.

“We definitely need more role models and, as a strong Pacific woman, I feel it is my duty to be more accessible and involved in the community, both on and off the field. We need to nurture our future generation to believe and trust in themselves.”

Adams’ selection puts her in the company of the likes of Amercian gymnast Gabby Douglas, model Ashley Graham, actress Yara Shahidi and former Black Fern Melodie Robinson, who was one of last year’s picks.

“Barbie have partnered with amazing women year after year for this campaign and to be a part of that line-up is an honour.”

Adams, 35, is a four-time world champion, four-time world indoor champion, two-time Olympic champion, three-time Commonwealth Games champion and twice IAAF Continental Cup winner.